TRON: LEGACY featured one of the most elaborate and interactive marketing campaigns ever created for a movie with it's
"Flynn Lives" ARG (alternate reality game) -- which had players involved in the "search" for the character of Kevin Flynn (Jeff Bridges), who'd "disappeared" in the year 1989 -- seven years after the events of the first TRON movie. The ARG, which
Disney produced with
42 Entertainment: the company who also created the very popular “Why So Serious?” ARG for “The Dark Knight”, featured online gaming activity and large scale promotional ARG tie-in events at Comic-Con in San Diego two years in a row, as well as at Wonder Con in San Francisco. I attended all of these events, as well as a number of other TRON: LEGACY promotional and media events, throughout the time leading up to the movie's release. As a look back on the journey up to TRON: LEGACY's debut, here are a few of the coverage videos I put together which highlighted some of those events (also posted on home/news page). - Jay